When you're running a launch using EQL Draws or Exclusive Access, it's a good idea to prevent these products from triggering your usual abandoned cart flows or marketing emails. These automations are built for regular purchases, and might confuse customers or create the wrong impression about how your launch works.
The recommended approach is to ensure launch products are tagged e.g. EQL Draw. You can then update your Klaviyo automation flows to exclude carts with draw product.
Review Request Emails
Exclude launch products from post-purchase review requests in Klaviyo:
👉 Klaviyo Help Guide: How to exclude products using tags
Abandoned Cart Emails
Klaviyo’s default Shopify integration doesn’t make it easy to exclude carts containing certain product tags. You may need to contact Klaviyo support for tailored setup help:
👉 Klaviyo Help Guide: Abandoned Cart Flow Overview