Exclusive Access launches allow you to give selected customers a private, invite-only opportunity via a unique invite code to purchase a product immediately. Stock is allocated on a first-come-first-serve basis. If you'd like to guarantee all invitees are able to purchase, cap the number of invitees to ensure a unit for everyone.
Common use cases include:
- Early access or secret drops for loyalty program members or brand clubs
- Exclusive first-come, first-served launches for controlled access to high-demand products
- Private sales for VIP customers
- Limited releases for influencers, friends, or family
How it works:
- Select your launch product: EQL creates a secure offer page for your product (separate from your PDP) that is only accessible via direct link—it will be hidden from your online store to ensure exclusivity.
- Select your invitees: Select from your Shopify customer segments and/or upload CSV files.
- Send invites: EQL generates and emails unique codes to your selected customers, which allow them to view their offer and complete the checkout immediately.